I’m not sure how that’s any different than the current system they just also have to tally up your purchases and charge you at the end of the day. Or you have to buy your Disney bucks ahead of time and it would cut you off when you are out of credits. Ironically this would be closer to the original tiered ticket system. Many rides had additional charges when first opened in Disneyland.
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This is how WDW was when it first opened, as well, actually.
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Ironically this was basically my thesis about a year ago,
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I actually think less people would purchase. It seems worse a la carte like that.
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Or maybe they just have no clue how anxiety provoking financial uncertainty is. And that +/- $2 per perso. For a family of 4 over 6 days is enough money to trigger this.
PS - love the new profile picture. It is ver distinguished and I keep thinking it looks like a newspaper opinion colmnist 
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That’s not exactly what I was going for but…thanks! 
(ETA: Although…I am rather opinionated!)
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Candy Crush $1.2b Sales say differently. Genie is earning $500-900m for comparison.
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That’s a good point…although, you don’t have to FIRST pay $5000 just to download the game before you start buying those $2 add-ons.
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I agree, I think the main issue my proposal is to tackle is Sentiment, it feels good to tap the turnstile 2-3 times and walk past people even if it ends up being an extra $15-20 on your bill at the end of the day. Only getting 2-3 G+ LL after paying $20 feels bad when you go home thinking you should have tried to get more.
I think the main idea is what do most consumers react more positively to, getting your positive reinforcement for your $ immediately, or having delayed return. It’s basically the marshmallow test. I think most adults and kids are now trained to look for instant gratification and react more positively to that.
Also this is a great discussion on the topic IMHO, Liners are biased especially are in the later category who would rather wait on their marshmallow and get 2 vs 1. I don’t think that’s most people.
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There was just an article in the newspaper here about a local company making and selling high end light sabers… I was kind of amazed at how expensive some of them are!
Possibly.
Or they don’t care because they think the change will have a positive impact on Disney’s bottom line because regardless of how people feel about this change, the crowds will still be there.
Or they think it will push more people to skip G+ and the benefit of less G+ purchases will improve the guest satisfaction of those who purchase G+ (more LL rides per person).
This is unlikely. Your former option is more likely.
G+ has pretty inelastic demand (although nothing is perfectly inelastic, I would bet on a crowded day, G+ is close). And raising the price by a few dollars is not likely to change the quantity demanded (maybe if they raised the price by $100 it would, but $2-$8/per day - unlikely). So, its just a revenue move. People who were prepared to pay $62/ day for a family of 4 will, more likely than not, just hand over $86 instead. There will be a few families who will balk at that increase, but probably not enough to change the demand.
And, of course, the most expensive days, will be the most crowded days, which makes more people unlikely to balk at the price increases, because the alternative is 60-90 minute waits for everything. and 100+ minutes for the super-headliners.
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I think it will deter a few but not a lot. Judging by todays return times it hasn’t changed. It’s pretty awful.
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Ugh… not surprising but disappointing nonetheless. It makes business sense to charge as much as the market will bear, but it feels icky when that market is tied in with kids’ hopes and dreams.
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And also mine.
Don’t forget about mine
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As we’ve seen today, they’ve already jumped to close to the October (slow season) top price for a predicted CL 6… the actual waits seem to bear that out so it’s not like they know something we don’t about today’s crowds. If they’re already planning to charge $5 more for a medium CL, I wouldn’t be surprised to see another $10 tacked on for the very busiest days (i.e. Thanksgiving/Friday, Christmas eve/day, NYE/day), because we know that while those are CL 10, that top level CL can have a lot of variability.
The not publishing prices in advance doesn’t surprise me, though if they’re trying to get fewer people to use LL it’s not working so far, at the $20 price point. Today’s predicted CL at MK is 9 and the LL for headliners went faster than they did on Sunday (when G+ still cost $15), which was also a CL 9. ILL for 7DMT were nearly identical both days.
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I mean technically it was $15 on oct 10 so it’s not a lie, just not the sort of obfuscating that gives you Magical Feelings.
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Agreed. It’s worth pointing out that while you can buy UOR Express Pass in advance, the price ramps up until the day of so you never know how much it will be until you buy it. And that ends up costing in the neighborhood of $200 per person per day on some day. And while EP is a much simpler and user friendly system, I’d argue that it doesn’t save the average guest much more or less time in line than Genie+.
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Good points. But you can lock in your price in advance w UEP. None of that now at Disney.
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That may come back again once they get a better idea of how much the top end is, and what the base level price is going to be for a given day. I think they realized quickly that they left a lot of money on the table with the $15 price point, but then there seems to be a pretty big disparity between what people (influencers, forum users, social media users, survey takers, etc) might say they’ll be willing to pay and what they’ll actually pay once they’re confronted with the choice on the day. We may be in for a period of then just throwing numbers at the wall to see what sticks.
I also wouldn’t be surprised if they offer free G+ or free ILL selections as package promos in the future, once the rebound travel bubble pops and they begin to have more resort availability to fill.
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