What time can you book Epcot F&W events this Thursday?

It is my understanding that this Thursday the public becomes able to book F&W events for the 2016 festival. I would like to book a few beverage seminars and food demos, but I’m not sure what time the booking goes live. Is it the same thing as ADRs where you can book starting at 6am online at 7am via phone? Thanks for your help!