If you buy it now, you can use it at any time. $60 for 5 consecutive days. This makes it worth getting because Universal doesn’t have as many photographers around the park, but all ride pictures are included except one. I bought this last Sept and it worked well and was worth it.
You should also know that I e-mailed the company directly back in March (re: the presale deals) since there aren’t any dates given and was informed that their packages do not have an expiration date and can be redeemed at any time.
Did you buy it just yesterday? I had seen the deal a few days ago and went to buy it yesterday but it was no longer showing up as an option. I just see the regular prices.