Memory Maker Activation?

I am leader for a MM share group. I have done everything I’m supposed to but I have a ?. This might seem like a silly ? But do I have to actually “activate” the Memory Maker or is it " activated" as soon as first person in group has first photo taken?

Memory maker has nothing to do with when the photos are taken. Everyone’s photos are available 45 days from when they were taken. You do have to activate the memory maker when you are ready to start downloading and that entitlement will last for 30 days. After the 30 days any photos that have not yet expired will go back to the individual pricing option.