The first time we went, I doctored a Garfield comic in the Sunday papers that offered a clue - it was funny to see the light bulb slowly go off over their heads after they read it.
2nd trip I created an elaborate scavenger hunt - you can read some info and see some graphics on my old trip report post:
For our upcoming trip we went much simpler - right before we loaded the live stream for the new fireworks last week, I loaded up the “select your Magic Band colors” page on the big TV screen and let it sink in.