I know you didn’t ask me per se, but I’m Blue Card BLT and I got the email to register today.
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I see they can’t even be bothered to identify eligible members properly. 
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I actually don’t know if it’s new or not, but I like it.
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How it worked was two days before the event I was emailed a link that took me to the queue page.
I had to be on the page before 11am Eastern.
Anyone that joined after would queue up in the order joined.
Everyone on the page before, at 11 am, was randomly raffled into a queue and you could see how many were in front of you. Refreshing the page would kick you out of line and you’d have to join at the back of the queue.
When my turn came up, I was directly navigated to a registration page and I had 5 minutes to show activity or I’d be kicked off the page.
I was fully done with the process by 11:25 Eastern, with both the Screen and Scream package.
The easiest experience I personally have ever had registering for an after hours, high demand event.
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Pretty sure that’s how they’ve been doing booking for Moonlight Magic recently.
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